Rolex and London Boutique History
London Jewelers has built and cultivated relationships with generations of highly discerning customers, who are drawn to our unparalleled standards of service and excellence. It was with great pride that we accepted the privilege of becoming an Official Rolex Jeweler, as the brand sets the global standard for exquisitely crafted, high-performance timepieces.
From the very start, precision timekeeping has been in our DNA. Our founder Charles London, a self-taught clockmaker from Poland, emigrated to the U.S and established a business at the estates along Long Island's Gold Coast. He visited each client's home weekly to wind and maintain their 8-day clocks their clocks and offered watch and clock servicing on site. By 1926, he had opened a small shop in Glen Cove, where he performed repairs. Fast forward to the 1940s, when Charles’ daughter Fran married Mayer Udell – also a self-taught watchmaker – and the couple joined her family's business.
Our latest expansion was the opening of a Rolex boutique in The Mall at Short Hills, New Jersey’s preeminent upscale shopping destination. The store brings the unmatched product, service and expertise synonymous with the Rolex and London Jewelers names to an entirely new locale.
